If you’re in need of a great website for your massage business to boost sales and interact with your clients online, then this article is a must read!

One of the fastest growing industries in the US is the massage and spa marketplace. After all, who doesn’t like a good massage?! More and more Americans are understanding that staying in shape includes not only a good diet and exercise, but also rest and relaxation. And business minded Americans are capitalizing on this. Starting a massage therapy company does not require large capital, and is therefore an attainable business model for many people. Check out this article for more details. Our massage website templates will help you achieve your goals of getting your massage business online and reaching your customers where they are.

COVID-19 and Massage Therapy

In the new world of COVID-19, your website is more important than ever, This is for two main reasons. First, people are doing more research online than ever before. Rather than window shopping and walking into stores, they are checking out businesses online. Therefore your online presence is super important. It used to be that the decor in your reception room could help attract and retain clients. Now, the color scheme of your website and its responsiveness is what gets your customers to visit. The world has changed, and so must your marketing and business strategy.

Second, people are afraid to get massages because they don’t know if they will contract COVID-19 as a result. They have many questions. Will the massage therapist be wearing a mask? Are they going to be asked to wear a mask? Will they need to have their temperature taken or will there be any other clients sitting in the waiting room? You can put their mind at ease an answer all of these important questions on your website.

But let’s start at the beginning.

A website that matches your business needs

Massage therapy comes in many different forms, as do the business models associated with these businesses. There are of course the big franchises like Massage Envy, Hand and Stone, and Elements. And there are the solo practitioners, and boutique massage parlors. If you want to purchase a massage franchise, you’ll need some money, to the tune of 400 thousand dollars or so. But it could be a great business to get into for the right person

Some people prefer receiving treatments from the brand name franchises, and others prefer more personalized services of smaller massage businesses. Many massage enthusiasts will tell you that at the end of the day the most important thing is to find a massage therapist you connect with. And when you find that right person, you stick with them whether they are working at a large franchise or in their own private practice.

For all massage business models, a well designed website is super important. It drives clients to you and keeps them coming back. And it allows you to provide an easy and convenient way for your customers to book appointments and pay for services.

It is very important that the tone of your website matches the type of business that you run. If you are a franchise, for example, the look and feel of the website should be different than if you are a solo practitioner. Do you want to give off an earthy feel or an elegant feel? Maybe you want people to see your website and think you are a fancy spa, or maybe you want them to think that you are a quick, no thrills affordable massage parlor.

Massage Website Templates

There are some really great free massage website templates available as WordPress themes. At Designer Pro Marketing we have additional massage website templates that we offer massage companies which can be customized. Our templates have a design that lets your clients know that they can trust you. When they visit your website they know they will receive an elegant, top of the the line service. Our templates allow you to keep track of your clients, offer special promotions, and manage online bookings.

Get in touch with us and we’re happy to help you build something special!